LinkedIn and email as one outbound system

Challenge

A steady leadflow alongside the existing network, without it becoming their full-time job.

Solution

LinkedIn and email outbound as one system: audiences, copy, campaigns and management in one pair of hands.

Outcome

An ongoing outbound system that runs while the founder focuses on conversations.

About the collaboration

For Potentify we set up outbound as an ongoing system instead of loose campaigns. Audiences and copy were worked out per persona, LinkedIn and email run as one, and management and follow-up are part of the collaboration. That way the leadflow keeps running while the founder focuses on the conversations.

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