New clients from a system, not from chance.
For coaches, consultants, agencies and recruitment firms. Leadflow on LinkedIn and email, follow-up that does not stall, and SalesLayer included: the software where you see every lead and every next step.
No standard pitch. First we look at where the system leaks today.
Not enough coming in. And what does come in is left waiting.
Too few conversations with the right people, and the replies you do get disappear between your inbox, LinkedIn and loose notes. That costs you revenue every month, revenue you do not even see.
Example: of 100 leads, 88 leak away. Replies are left waiting, follow-up happens by hand and conversations get no next step. 12 deals remain.
Example
No steady inflow
New conversations come in waves, not according to plan.
Prospecting stops as soon as it gets busy
Delivery comes first, outreach sits idle for weeks. You feel it in the pipeline a month later.
Growth depends on network and chance
New clients come from referrals and old relationships, not from a system you can steer.
Replies are left waiting
Replies come in, but disappear between your inbox, LinkedIn and loose notes.
Follow-up happens by hand
Important leads get followed up when someone remembers.
Deals miss next steps
Conversations stall because there is no clear follow-up structure.
How a lead moves through the system.
From list to a meeting in your calendar, without anyone having to chase it. This is what runs once the system is live.
Lead list
A targeted list of companies and people that fit you.
AI qualification
Every lead scored against your ideal customer profile.
Buying signals
Vacancies, growth and other triggers count too.
Finding the email
Business address looked up for each lead.
Verification
Only verified addresses go through.
Routing
The best route for each lead: email or LinkedIn.
Sending and follow-up
The campaign runs, follow-up continues automatically.
Meeting in your calendar
A reply becomes a conversation, a conversation becomes a meeting.
15+ mailboxes
spread across 6 sending domains
500 emails per day
capacity, in small batches per mailbox
Warmup always on
every mailbox keeps building its reputation
Automatic monitoring
bounces and spam signals trigger an alert straight away
You see every reply and every next step in SalesLayer, the software you get with it.
See how this fits into Growth SystemsNot enough coming in, or too much running by hand?
Growth brings in new clients. Operations takes the manual work out of everything after that. Almost every business recognises one of the two straight away.
Growth Systems
Not enough is coming in.
For businesses that want more new clients. We build the leadflow, the follow-up behind it and the pipeline, and you get SalesLayer with it.
- Leadflow: consistent conversations with your ideal client
- Follow-up: every reply gets a next step
- Pipeline and CRM: every deal in view, in SalesLayer
Operations Systems
Too much still runs by hand.
For businesses where growth creates more manual work instead of less. We build dashboards, workflows and integrations on your own process.
- Dashboards: one screen with the numbers you steer by
- Workflows: recurring work runs in the background
- Integrations: your tools talk to each other, nothing entered twice
Not sure where you sit? It is almost always Growth.
No advice deck. A system that goes live.
We map where revenue or operations leak, design the right workflow and build the system on your existing processes. Then we deliver it, hand it over or keep optimising.
- Step 1 · Day 0
Diagnosis
We map where leadflow, follow-up, pipeline or operations get stuck today.
- Step 2 · Day 1-2
System design
We turn the bottleneck into a concrete workflow, pipeline or automation.
- Step 3 · Day 3-12
Build
We build the system, connect the right tools and test the flow from start to finish.
- Step 4 · Day 14
Go-live
The system goes live. You get an overview, a handover and, where needed, ongoing optimisation.
After day 14: your team takes over, or we keep running and expanding the system.
Have it built once, or have us run it for you.
We deliver every system in two ways. The same system underneath; the difference is who runs it after delivery.
Sprint
Build and transfer · live in 14 days
We build the system and hand it over completely: documentation, access and training for your team. After that, you run it yourself.
Who it is for
Teams that want to run the system in-house.
Partnership
Done for you · we build, run and expand
We build the system and stay responsible for running, maintaining and expanding it. You steer by the outcomes.
Who it is for
Founders who want one partner to build and manage it.
Applies to Growth and Operations. What exactly is included is set out on the page for each system.
What clients say.
A selection of the companies we built with, in their own words.
“We wanted to test the finance niche quickly. Their package delivered 18 warm, qualified leads within a month without extra headcount.”
Oege · Founder
evowebsites.nl“Within three weeks our calendar filled with first meetings. It felt like we suddenly had an extra LinkedIn outreach team.”
Thijs · Founder
Nextwave Agency“In the very first week we booked 3 events thanks to the new LinkedIn connections.”
Nickolaas · Owner
IntglasI am Melle. You work directly with me.
Melle Hilbrink
Founder of AiWebSolutions ·
strategy, build, upkeep
Quick facts
- Based in
- The Netherlands
- Reply within
- 1 working day
- Languages
- Dutch, English
- Best fit
- B2B, deals from €3K
- Ownership
- Your own accounts
No account manager in between. I design the system, put it together and stay on it until it runs. Behind me are Arthur, who keeps the planning on track, and Ralph, who helps build the technical side. You keep one point of contact.
Where is your system leaking right now?
Book an intro call. 20 minutes, no pitch. We look at where things leak for you and whether there is a match.
How an intro call works
Find the bottleneck
Where is the most time, revenue or follow-up leaking right now?
Choose the route
Growth or Operations. Not sure where you sit? It is almost always Growth.
Design the first system
The logical first step towards a system that works as one.
A clear picture of where your system leaks.