Structure for commercial follow-up and pipeline

Challenge

New business came through the network; follow-up got lost in the rush of placements.

Solution

Follow-up and pipeline structured: replies, next steps and client conversations in one place.

Outcome

Less manual pipeline work and follow-up that no longer stalls.

About the collaboration

At recruitment firm De Wervingsfabriek, new business mostly came through the network and commercial follow-up got lost in the rush of placements. We structured the follow-up and the pipeline: replies, next steps and client conversations in one place, with a fixed way of working around it.

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